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International Countertop Expo
(ICE) to Debut in February, 2010
World
premiere of the new decorative
surfacing show targets the entire
countertop industry.
Lehi, UT – The
International Surface Fabricators
Association (ISFA) is proud to
announce the debut of the
International Countertop Expo (ICE)
February 8-10, 2010 at the Mandalay
Bay Resort in Las Vegas, NV. Unlike
other industry shows restricted to
single or limited material
categories, ICE will encompass the
full spectrum of countertop and
decorative surfacing options.
“ICE is the first trade show that is
all-inclusive in its scope and its
vision,” said ISFA President Sid
Mackay, who is also president of
Creative Surface Solutions, a
countertop fabrication company
located in Las Vegas. “Companies
from around the globe will have on
display the newest ideas, the latest
materials and the most cutting edge
fabrication techniques for three
days in February. Fabricators will
find exceptional value in the new
expo because ICE is the one place
they can see everything related to
their industry under the same roof.”
ICE will be held in conjunction with
the Composites + Polycon show, which
is hosted by the American Composites
Manufacturers Association (ACMA).
The two shows, which will occupy two
separate exhibit halls at Mandalay
Bay, will run back-to-back, with ICE
starting on February 8. Attendees to
either show may attend both exhibit
halls for the price of a single
admission.
“The interest in an industry-wide
show that addresses all facets of
decorative surfacing has been
exceptional,” explained ISFA
executive director, Russ Lee. “This
is going to be a fun event as well.
There will be a lot of energy on the
show floor as countertop materials
are fabricated into working kitchens
that will be donated to charity.
There will be a design contest,
industry awards, cutting edge
demonstrations and seminars, as well
as plenty of networking
opportunities. These are the kinds
of opportunities that just aren’t
available You can’t find any of this
on the Internet.”
A crucial element of the new ICE is
developing a sense of community –
the opportunity to see colleagues
face to face and learn from one
another. If you think of the
countertop industry as one big
family, ICE is its first major
reunion. Mandalay Bay was chosen as
the Expo venue to create a more
intimate atmosphere that is
conducive to people getting together
on an informal basis
“I don’t have the time or resources
to attend a lot of trade shows,”
said Mory Ludwick of Premier
Countertops in Omaha, Neb. “If I
have to limit trade show attendance
to a single event it needs to
deliver the most bang for the buck.
ICE brings everything and everyone
to a single place at the same time
and caters to the entire industry.
It just makes good financial sense
and it saves me a lot of time.”
For countertop professionals that
can only squeeze in attendance at
one trade show in 2010, ICE is
designed to cover all of the bases.
It’s the ultimate one-stop shop for
everything countertop (and beyond).
With the economy making signs of a
beginning recovery in late 2009 or
early 2010, ICE provides the perfect
time and place to come together,
share ideas and learn how to take
advantage of better times. This is
where you will find the ideas and
products you want and need to add
profit and excitement to your
business.
For more information or to
register as an exhibitor or attendee
for the world premiere of ICE, call
the ISFA office at 877.464.7732 or
visit ISFA online at
www.isfanow.org.
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