A prime reason for attending any trade show is to get a first-hand look at the products and services relevant to your business. Even better is to get a live demonstration of how that product functions in a real-time environment.

ICE makes it easy for you to put a product through its paces through Exhibitor Demonstrations held on the show floor all three days of the Expo. Simply consult the Official Show Guide for times and locations of the events, which will be held in 15-minute increments during exhibit hall hours.

It's just another way to get the most from your Expo experience. And, you can't do it on the Internet.