Conference Program    
       
   

Monday, February 8, 2010

  8:30 - 9:15 am
  Advanced Selling Skills
    This conference covers the mechanics of selling, from obtaining leads, to needs based selling, to closing techniques that help you increase profitability.
Presenter: Mark Lauzon, Advanced Fabrication Solutions
 
 

Bonding Dissimilar Surfaces

    Solid surface to glass, granite to wood, laminate to stone? Today’s consumers want to personalize their tops by combining dissimilar surfaces in every conceivable way. We show you how.
Presenter: Greg Rose, ITW Plexus
 
  Paper Based Products
    Although they fabricate “similar” to solid surface, there is much about paper-based decorative surfacing products to set them apart as their own fabrication animal. If you are contemplating tapping into the Green movement with one of these eco-friendly products, you will want to attend this session for some important tips and tricks to fabrication.
Presenter: Michael Butler, North Star Surfaces
 
  Shop Layout/Installation Trucks
    This is a two-part session. Part I focuses on the philosophy behind efficient shop layout, regardless of the size of the space. Part II is all about installation trucks – the different types in use by fabricators today and how to outfit them. This session will be illustrated with real life photos and video clips.
Presenter: Jon Blasius, Blasius, Inc.
 
  9:30 – 10:15 am
    What Do You Mean by Green?
      This is a presentation designed to engage the participants through data and questions. "What Do You Mean by Green?" encourages the individual audience member to take conscious thought regarding their potential impact upon the total eco-system. This is not a radical, tree-hugging presentation, rather it is a rational presentation which is closer to a rational thought-provoking conversation intended to inspire greater awareness and a sense of balance in our world.
Presenter: Michael Butler, North Star Surfaces 
 
    Turning Scrap Into Dollars
      Converting your “bone yard” into cold, hard cash may be easier than you think. These fabricators have done it and they’ll show you how you can too. Warning: Attending this class may increase your bottom line.
Presenter: Todd Werstler, Tower Industries, Hunter Adams, TRINDCO
 
    Setting up a Concrete Shop
      What does it take to make concrete countertops? Well, that depends. We’ll walk you through the specifics of what you need to get started and where you can find it. 
Presenter: Tom Fisher, Nick Relampagos
 
    Another Look at Laminates:
The Journey from Everyman to Gotta Have
      And you thought laminates were dead? Check out the latest innovations in high pressure laminates that reinforce its position as the #1 seller in decorative surfacing.
Presenter: Richard Conde, Wilsonart
 
  10:30 – 11:30 am
    Marketing to Architects & Designers
      If you’re serious about commercial work you need to be a part of the A & D community. No one works with architects and designers better than Sterling Surfaces. Grant Garcia shares some down-to-earth methods for cultivating those all-important relationships.
Presenter: Grant Garcia, Sterling Surfaces
 
    Pricing Strategies
      You know you should get paid well for what you do. But how do you set up a pricing structure that returns a profit, yet still is competitive? We’ll show you how.
Presenter: Richard Christ, Richard Christ Consulting
 
    Advanced Solid Surface Fabrication
      There are those who say every solid surface countertop should be made with a coved backsplash. But how can you do it and still stay competitive? Discover the secrets to building affordable integral splashes, as well as thermo-forming, fabricating shower pans and repairs that will take your solid surface operation to new levels of competence and profitability.
Presenter: Brandon O’Neil, Sterling Surfaces, Jon Olson, Sterling Surfaces
 
    Advanced Quartz Fabrication
      Learn the secrets of a no-hassle, practically invisible scratch repair. See how the experts execute super-tight, highly polished seams. Discover methods for creating specialty edges that sell for a premium, but are easy to do.  
Presenter: Fred Hueston, Stone Forensics  
 
     

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